Vespa is a scooter type motorcycle brand that originated from Italy. The parent company of Vespa, is the Piaggio. At the beginning of his arrival Vespa scooter has a heavy competitor Lambretta, Vespa automatic now as conventional motor scooter has no rivals anymore. Indonesian motorcycle market does not provide a unique opportunity to the Vespa to be great. Brand circulated by PT And Motor Indonesia has a rabid fan, and fan clubs Vespa (Vespa mainly classical) mushroomed in many cities in Indonesia, also often referred to as like the VW Beetle Piaggio Vespa Kodok.dan become one of modern means of transportation until today. Vespa also includes an economical means of transportation, because the price is relatively cheap but still quality.